From 8th September, a new Agriculture and Horticulture Development Board (AHDB) marketing campaign will use the term “British” to describe its meat and dairy products.  AHDB had previously been restricted from using “British” as the primary message because of EU State Aid Rules.

AHDB marketing campaign using British for 1st time.

Love lamb week will run from 1-7th September 2023, to shine a light on the sustainability of UK sheep production, whilst also reminding of the exceptional taste and quality that UK lamb brings to the dinner table.  https://ahdb.org.uk/lovelambweek